Georgina Holmes explores how minimalism falsely presents itself as investment fashion n a cost-of-living crisis, how can you convince people that they still need new pieces for their wardrobe? You push the fantasy of longevity. The current trend cycle of clothing has brought minimalistic fashion to the forefront precisely because it fits the ‘buy now, wear forever’ narrative. It is a style framed as immune to trendiness. However, minimalism is trendy. There are subtleties i